Interview with Magnus Bach, VP Business Development Atoco, originally published in H2O Global News on July 28th, 2025.

Water Scarcity with a growing population

In your opinion, what is the biggest threat to our global water supply?

The greatest threat to our global water supply is the unsustainable reliance on finite and centralized water resources, particularly in the face of escalating demand and accelerating climate change. As populations grow, climate change accelerates, and this development is only further amplified through the expansion of the digital economy at large — consider the staggering water needs of data centers — we’re placing unprecedented pressure on water systems that were never designed to scale at this rate.

What do you think is the most effective way for industries to reduce their water usage and waste?

To truly transform industrial water use, we need to go beyond conservation — we must rethink the source of water itself. A promising path forward lies in tapping into the atmosphere as a virtually limitless yet currently untapped reservoir of fresh water. While the atmosphere will not replace traditional sources of water, it surely is a valuable supplementary reservoir, especially in vulnerable communities.

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