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Magnus Bach has more than 20 years of experience from international B2B, managing senior commercial roles within the areas of sales, marketing, segment management, commercial planning, and market intelligence. In 2004, Magnus joined the Danish Trade Council at the Danish Embassy in Beijing, China. In 2005, he joined Emborg as Chief Representative and Head of Sales in Shanghai, heading import, export, and retail activities in Mainland China. Then in 2007, he entered the emerging renewables sector, when joining Vestas, the world’s largest wind energy turbine OEM. At Vestas, Magnus has managed a variety of commercial roles, most recently – from 2017-22 – heading the Group Marketing function as VP Marketing.

Magnus Bach has a Master of Business Administration (MBA) from ESCP Business School in Paris and a Master of Arts from University of Copenhagen. During his career, he has been stationed in China, US, Spain, Sweden, Denmark and now Dubai, UAE.